BEA Participate! 08 User Conference Conference branding + application UI
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0 Art Direction, Design, VisDe
Once the selected lockup for the App's nav-bar was chosen, variants were explored to determine what would be the best favicon and iPod Touch desktop icon.
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In March of 2008, the above + the "Welcome" screen combined were the furthest extent to which one could customize their iPod or iPhone, without hacking into it and voiding the warranty. The icon on the touch-screen shown above was the final version chosen, as were the surrounding apps & the desktop layout for how to pre-configure the desktops on all of the customized iPods.
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The "Welcome" screen shown on this page, was the final direction chosen for that asset.
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Branding for the conference was "undetermined" at the time I came on to the project, because of the Oracle acquisition of BEA. Once the acquisition was finalized and BEA folks realized that nobody at Oracle really cared what was done with the BEA brand, the VPs decided they wanted a somewhat-literal interpretation of the current logo done for the conference as a swan-song of sorts.
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The execs made clear from the start that they wanted the "diddleydots" (as the whole team came to reference them) to remain as-is and arcing over the letterforms exactly as within the corporate BEA lockup- and from there they were pickier, though had no idea what they wanted. So- as much as I don't miss my graphic design days of identity development, they did come in handy. It was never really answered who/what would be done
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Beyond the logo-mark, an irreverent voice and as much of a tribute to the dying brand and the people behind it as was possible, were expressed as the desired brand attributes driving the application & subsequent rough brand design.
