I'm a Social Media worm, a lifelong geek, sometimes an artist, always proud of my Midwestern roots, a business sponge, and on a quest to make the internet a friendlier place for my mom- and a more symbiotic space for humans everywhere.
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My approach to design is a hybrid of User Experience Design and User Centered Design processes and values. I'm a believer in aggressively seeking information about human needs, and in balancing research findings with design vision.
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Keeping usability front and center with consistent interaction patterns, information architecture that is scalable and intuitively blueprints to both the content strategy and the business narrative, and a parallel visual design strategy that makes page hierarchies, webforms, and informatics cut like cognitive butter, are all foundation points I draw upon heavily in my work.
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Run-on sentences: just generally famous for.
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Creative Direction, Art Direction, and Branding were pivotal disciplines I drew from years ago, when my focus as a designer was print media. Bringing the same holistic approach that those skills encompassed into my current work- promoting user engagement through meaningful digital experiences crafted in collaboration with product, marketing, engineering, and business development teams- is at the core of my special-sauce.
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When not at work, I enjoy petting other people's dogs at Farley's, corrupting today's youth through instruction in bicycle mechanics and metal fabrication at The Crucible, following the Detroit Redwings while cursing their opponents, riding the slopes at Kirkwood, and a few other things. Peets, Ethiopian Fancy.