my ongoing meditation on systems, human cognition, and how to best collaborate with teams to delight and empower both.
Social Ticketing & Event CRM System
Primary Tasks: Product strategy, ux strategy, user & stakeholder interviews, competitive analysis, user roles definition, ux design, content strategy & writing.
The Hera ticketing event management platform was a project I endeavored, at first to make design recommendations to Burning Man. Later, I developed and pitched it as a first project for a non-profit product incubator I sought startup funding for.
This project I endeavored on my own. The problems to solve for were intriguing & diverse, and after a sequence of events made it clear no existing systems were adequate to solve for the cornucopia of problems unique to large festivals, the Burner community was on a shoestring of patience hungry for something new.
While I don’t consider myself a hardcore Burner at all, as a metal artist—it is my community. With firsthand insights into the nuances that made the myriad of problems so tough to crack, my noggin couldn’t not get stuck on wanting to solve for it.
A built & completed system would have involved many more Computer Science problems to solve for, than more high-level business and customer processes that seemed ripe for re-thinking. My goal with the proposal these slides are excerpted from was to put pencil to paper and ideas into vectors, to demonstrate a number of key things to both the BMorg, and to ticketing vendors (both, my targeted recipient audience at the time). How to put to use “design thinking” in the problem solving process that precedes product design, and to then compose a well articulated point of view as a solution that felt absent to me as both a UX practitioner, and as a user of two deployed systems (different years).
Burning Man leadership received the design proposal for Hera with great enthusiasm. My goals to develop it broadened, Coachella and two other festivals entered the picture as prospective customers… though before I could secure solid funding & co-leadership, my own personal needs to sustain financially took center-stage and I had to sunset the endeavor. In hindsight, it was fun as hell & a great experience.